Unlock the power of storytelling to inspire, engage, and motivate. In this dynamic two-part masterclass, nonprofit leaders will explore how to craft stories that connect with audiences and effectively communicate their mission.

The first part is a 60-minute live virtual session, where participants will learn essential storytelling foundations, including key story structures, types, and visual storytelling strategies. 

Key Takeaways: 

• Understand why storytelling is a powerful tool for influence and engagement 
• Learn key story types and structures that resonate with diverse audiences 
• Discover visual storytelling strategies to enhance your message 
• Develop and refine a personal or organizational story to build connection and drive action 

Join us for this engaging masterclass and walk away with a clear, compelling story to elevate your organization’s impact and communicate with confidence!

Cost:

Members: $0

Prospective Members: $25

• *In many cases membership may be less the cost of a few workshops, and provide a lot more benefits to you and your organization, please contact Member Services for more information and potentially check out this event at no cost - membership@azimpactforgood.org.

Meet Our Speaker: Ashley Bright, The Message Fixer

Ashley Bright is The Message Fixer. 

Clients hire him to bring clarity, boldness, and impact to their communication. 

Drawing on his experience as a Creative Director who presented to companies like Apple, Target, and AT&T, he leverages storytelling and empathy to break through resistance and challenge the status quo. 

Organizations such as United Way, Social Venture Partners, Arizona State University, TED Conferences, HonorHealth, and the American Advertising Federation rely on his IMPACT Speaking Method to transform communication, build influence, and drive meaningful change. 

Ashley has delivered impactful talks at Sanford Institute of Philanthropy, DisruptHR, Kimberly-Clark Global Leadership Summit, Phoenix Startup Week, and WeWork, inspiring audiences to elevate their communication and leadership skills. 

Did you know that your audience can be some of your most powerful fundraisers? Arizona Gives Day provides a great opportunity to ask your audience to get their friends and family involved in your mission! Using the peer-to-peer fundraising tools on AZGives.org, we’ll help you think through a strategy to turn your current supporters from donors to fundraisers and advocates.

Highlights: 

• Using the peer-to-peer fundraising tools on Mightycause 
• How to use peer-to-peer strategies during AZ Gives Day 
• How to equip your audience to advocate on your behalf, including examples of successful peer-to-peer campaigns

This session will be hosted by GiveMN, a seasoned leader in giving day management and consulting. As the driving force behind their own successful giving day, GiveMN brings unparalleled expertise and insights to help you maximize your AZ Gives Day experience.

Meet our Speaker:

Courtney Backen, GiveMN

Courtney Backen (she/her) is the Senior Director of Community Impact at GiveMN, the host of one of the country's first and largest nonprofit giving days, Give to the Max Day (GTMD). As the GTMD project lead, she oversees giving day strategy development and implementation with a specialized focus on capacity building and training for nonprofits and schools. In 2024, Courtney completed the thirteenth giving day of her career and believes that giving days help to shine a light on all nonprofits and are opportunities for celebration and creativity in fundraising.

In the second installment of AZ Impact for Good’s training series to help you prepare for Arizona Gives Day, we’ll walk through the new giving day platform available to you this year! From basic features like the organization page to more advanced tools like retention reports, you won’t want to miss this tactical training to help you leverage AZGives.org!

Highlights: 

• Walkthrough of the “must have” Mightycause features (organization page, campaign pages, goal setting, etc.) 
• How to amplify your story and call-to-action on your organization page 
• Making data-driven decisions using Mightycause’s reporting features 

This session will be hosted by GiveMN, a seasoned leader in giving day management and consulting. As the driving force behind their own successful giving day, GiveMN brings unparalleled expertise and insights to help you maximize your Arizona Gives Day experience.

Meet our Speaker:

Courtney Backen, GiveMN

Courtney Backen (she/her) is the Senior Director of Community Impact at GiveMN, the host of one of the country's first and largest nonprofit giving days, Give to the Max Day (GTMD). As the GTMD project lead, she oversees giving day strategy development and implementation with a specialized focus on capacity building and training for nonprofits and schools. In 2024, Courtney completed the thirteenth giving day of her career and believes that giving days help to shine a light on all nonprofits and are opportunities for celebration and creativity in fundraising.

Join our team for a fundraising kickoff session where we’ll help you get off to a great start for your Arizona Gives Day campaign. Together, we’ll walk through the unique opportunities Arizona Gives Day provides for your organization, crafting a story and call-to-action that will move donors to action, and how to build out a fundraising plan that will set you up for success. 

Highlights: 

• Why Arizona Gives Day matters and how it differs from other fundraising campaigns or events 
• How to “cut through the noise” and stand out during the giving day by leveraging your organization’s unique story 
• Building an Arizona Gives Day fundraising plan that’s right-sized for your organization

This session will be hosted by GiveMN, a seasoned leader in giving day management and consulting. As the driving force behind their own successful giving day, GiveMN brings unparalleled expertise and insights to help you maximize your AZ Gives Day experience.

Meet our Speaker:

Courtney Backen, GiveMN

Courtney Backen (she/her) is the Senior Director of Community Impact at GiveMN, the host of one of the country's first and largest nonprofit giving days, Give to the Max Day (GTMD). As the GTMD project lead, she oversees giving day strategy development and implementation with a specialized focus on capacity building and training for nonprofits and schools. In 2024, Courtney completed the thirteenth giving day of her career and believes that giving days help to shine a light on all nonprofits and are opportunities for celebration and creativity in fundraising.

In the last century, LGBTQ+ people have fought for rights in the United States. Though LGBTQ+ people have been at the forefront of every major civil rights struggle, their stories are not often told. In this training, we will learn about the landmark stories and cases that led us to our current state. We will then touch on some best practices to create more inclusive and affirming spaces for LGBTQ+ folks. Participants will walk away with a more nuanced understanding of LGBTQ+ history as well as the beginnings of actions they can take toward equity and inclusion. 

Key Takeaways: 

• The Evolution of Anti-LGBTQ+ Legislation Explore the progression of laws and policies that have marginalized the LGBTQ+ community, both historically and in modern times, and understand their ongoing impact on society.
• Key Legal Milestones in LGBTQ+ Rights Examine significant legal victories that have shaped the fight for LGBTQ+ rights, highlighting pivotal moments in the journey toward equality.
• Strategies for Building Inclusive and Affirming Spaces Learn essential practices and approaches that can help organizations create more inclusive, equitable, and supportive environments for LGBTQ+ individuals and communities.

Are you curious about how Arizona lawmakers might shape the future of your cause or organization? Join Brandy Petrone, Senior Associate at Goodman Schwartz Public Affairs, for an insider’s look at the 2025 legislative session. Brandy will provide an overview of the key policy issues dominating the state Capitol and offer insights into the key figures influencing decisions, from Governor Katie Hobbs to legislative leaders and influential advocates. She will break down the complex legislative process and highlight important bills and state budget priorities that could impact the nonprofit and philanthropic sectors. This session will arm you with the knowledge needed to navigate the political landscape and advocate effectively for your mission. 

Key Takeaways: 

• Understand the major issues and bills to watch in the 2025 Arizona legislative session. 
• Learn about the key figures driving policy decisions in Arizona’s state government. 
• Gain practical insights on how to advocate for your cause and influence state-level policy. 
• Discover the budget priorities that could impact nonprofits and philanthropy in Arizona.

Cost:

Transform Your Organization with Strategic Volunteer Engagement

Join us for a high-energy session focused on collaborative learning and driving change to more effectively engage the community and volunteers in delivering your organization’s mission. Attendees will quickly "hold up the mirror" and assess how their organization measures up against a research-backed framework of proven characteristics for strategic volunteer engagement.

Key Takeaways:

• Learn about the research-based 12 characteristics of a "Service Enterprise"
• Self-assess your organization's effectiveness in volunteer engagement
• Share best practices in volunteer management
• Understand the organizational cultural change model used to become a Service Enterprise

Resource: AL!VE SE Characteristics Activity Handout

Laurie Liles with AZ Impact for Good and Brandy Patrone with Goodman Schwartz Public Affairs, walks you though the basics in how a Bill becomes a law in Arizona

Laurie Liles with AZ Impact for Good and Emily Raymond with Goodman Schwartz Public Affairs go over the fundamentals of how to sign up and engage in the Request to Speak System (RTS).

Laurie Liles with AZ Impact for Good and Emily Raymond with Goodman Schwartz Public Affairs share pro tips for effective legislative communications.